Quanto costa la non trovabilità?

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The high cost of not finding information: questo istruttivo articolo di Susan Feldman rivela che la non trovabilità dell’informazione non solo ha un prezzo, ma che esso equivale spesso a vere e proprie sciagure.


Dalla sparizione di una nave spaziale, alla creazione di manufatti fantasma (perché basati su componenti fuori produzione), alla morte di un volontario scelto come tester, ai disastrosi esiti di alcuni test nucleari. Tanto può provocare una cattiva trovabilità.

Disastri dovuti a:

  • informazione erronea
  • informazione non aggiornata
  • eccesso di informazione.

Ecco in sintesi i costi della non trovabilità:

  • The time spent looking for and not finding information costs our mythical organization a total of $6 million a year. That doesn’t include opportunity costs or the costs of reworking information that exists but can’t be located.
  • The cost of reworking information because it hasn’t been found costs that organization a further $12 million a year (15% of time spent in duplicating existing information).
  • Not locating and retrieving information has an opportunity cost of more than $15 million annually. Accelerating the introduction of a blockbuster drug or delaying its demotion to generic status by just one day through use of information access software could mean $8.5 million or more each day.
  • Increased e-commerce revenue pays for the improved search software in a couple of months. Companies like Charles Schwab, Lands’ End, Staples or Macy’s have increased their commerce revenue by amounts like $125,000 per month, or 400% in average deal size.
  • Call center costs and volumes have been decreased by 30% and more when better search and browsing tools were implemented.

L’articolo The high cost of not finding information

05.04.2004